Inspiration Boxes

Out-of-Home - Series

2015

Leo Burnett, Toronto
t: 416-925-5997
e: kristine.lippett@leoburnett.ca

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Morgan Kurchak, Steve Persico, Anthony Chelvanathan Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Print Producer: Anne Peck Senior Vice President, General Manager: David Kennedy Account Supervisor: Allison Tang, Danielle Iozzo Assistant Account Executive: Tara Bryk Media Agency: Jungle Media Media Agency Planner: Brooke Leland Media Agency Non Broadcast Planner: Janet Xi

Every July 1st 225,000 people in Quebec move. It’s called Moving Day. Two years ago, IKEA started to help by giving out moving boxes. This year, IKEA gave away moving boxes that were also inspiration. The boxes were printed and sized to resemble IKEA storage units. On Moving Day people could use the boxes to move, then they could see how the IKEA products looked in their new homes. Inspiration to buy the real thing!