30 Passions en 30 Minutes

Complete Book Design - Single

2013

TUXEDO Agency
t: 514-664-5722
e: patricia@agencetuxedo.com
w: tuxedoagency.com

Agency: Tuxedo Agency Client: Pascale Haudegand, Cochez santé Creative Director: Ludwig Ciupka Photography: Ludwig Ciupka Art Director: Ludwig Ciupka, Jean-Philippe Dugal Designer: Jean-Philippe Dugal, Pierre-Olivier Séguin, Maïa Pons Copywriter: Pascale Haudegand Account Service: Nancy Gendron, Roxanne Champagne Production House: Tuxedo Agency Printer: LG Chabot

The purpose of 30 Passions in 30 Minutes is to raise funds for the Leukemia and Lymphoma Society of Canada. The interviews and photographs were captured on the spot on the site of the individuals choice.The personalities had 60 seconds to answer. The answer was recorded and transcribed verbatim, including pauses and hesitations. The challenge was that the emotion would be heard on paper, along with the collected material, through a typographical and musical punctuation.

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