Alternate Endings

Public Service/Charity - Single

2015

kbs+ Toronto
e: imackenzie@kbsp.ca
w: kbsp.ca

Company: kbs+ Toronto Chief Creative Officer: Matt Hassell Art Direction: Stefan D'Aversa Copywriting: Nimo Awil Producer: Brenda Surminski Production House: Cartilage Account Director: Marie Magnin Editor: Matt Kloske Director: Brett Blackwell

In the wake of TMZ’s Ray Rice elevator video going viral, we wanted to steer the increasingly negative conversation around domestic abuse towards ending it. In just 6 days we created a response elevator video with a twist and the goal that the victims of abuse who see it would be empowered to reach out.

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