Award Program: Advertising
Year: 2015
Category: Public Service/Charity - Single
Title: Alternate Endings

In the wake of TMZ’s Ray Rice elevator video going viral, we wanted to steer the increasingly negative conversation around domestic abuse towards ending it. In just 6 days we created a response elevator video with a twist and the goal that the victims of abuse who see it would be empowered to reach out.

Website: kbsp.ca/
Email: imackenzie@kbsp.ca

Company: kbs+ Toronto Chief Creative Officer: Matt Hassell Art Direction: Stefan D'Aversa Copywriting: Nimo Awil Producer: Brenda Surminski Production House: Cartilage Account Director: Marie Magnin Editor: Matt Kloske Director: Brett Blackwell

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