Lipstick

Out-of-Home - Single

2011

Cundari
t: 416 558 5584
e: brent_choi@cundari.com
w: cundari.com

Ad Agency: Cundari ACD Art Director: Mike Dietrich ACD Copywriter: Shelly Dwyer Chief Creative Officer: Brent Choi Account Service: Daryn Sutherland, Devon Enright, Kathy Lee Creative Direction: Andy Manson Photography: George Kanellakis Retoucher: George Kanellakis Project Manager: Cecily Lo Media Planner: Media Experts

An innovative display mirror was placed in bar/restomens-washrooms across Canada. Using motion activation, aseries of engaging messages appeared that told a story thatmen could not resist. Understanding the context of theirlocation, we built in a mobile component to deliver the final piece of the story.