Royal Canadian Mint - One Cent Story

Typographic Poster - Single

2013

Cossette

Ad Agency: Cossette Chief Creative Officer: Antoine Bécotte Design Director: Barbara Jacques Art Direction: Capucine Labarthe Illustration: Capucine Labarthe Designer: Louis Chapdelaine Account Director: Rachelle Claveau Account Manager: ÈVe-Marie Boutet Client: Monnaie Royale Canadienne Print Production: Jason Cantoro

The “One cent story” was created to inform Canadians that the penny would soon be removed from circulation. We decided to tell the story with an infographic in a way that was creative and appealing. To do so, we made illustrations that highlighted the various stages in the penny’s journey and gave several fun facts. The one-colour poster was printed in an unusual format (5 ft x 1 ft).

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