See What’s Behind You

Newspaper - Single

2012

Dare
t: 778-331-8340
e: vancouver@thisisdare.com
w: thisisdare.com

Ad Agency: Dare Creative Direction: Bryan Collins, Rob Sweetman Art Direction: Addie Gillespie, Mia Thomsett Copywriting: Addie Gillespie, Mia Thomsett Photography: Anthony Redpath Print Producer: Karen Lai Account Supervisor: Suzanne Carrier (Elvis Communications) Production Company: We The Collective Design Inc.

A CR-V was printed on a sheet of translucent paper so it looked like it was parked in a driveway. When you flipped the page, you saw that there was a little girl on a tricycle behind the car in the driveway, and then the payoff was revealed, “See what’s behind you. Every 2012 CR-V comes with a rear view camera.”