Nexed
Identity - Series
2013
Premise
e: questions@premise.ca
w: premise.ca
Design Studio: Premise Creative Direction: Kevin Hoch Art Direction: Colin Payson Designer: Sascha Hass, Jenn Kitagawa, Kerri Williscroft
Nexed is a start-up company cultivating the ‘next generation’ of immersive learning experiences via a collaborative, 3D environment built for educators and grade 5-12 students. Our challenge was creating an identity that was simple, yet emoted the idea of learning and movement. Starting with the wordmark, we adapted Burin Sans using an arrow motif to develop the ‘Nexed” Alphabet (typeface). This allowed us to build whimsical applications with broad appeal for the identity program.