Category: Billboard - Single
Title: Time for a Big Mac
Facing a decline in lunchtime visits, McDonald’s used digital boards to target people during their morning commute. The boards updated daily to block off lunch on the exact date they were seen—reminding people to make time for the iconic Big Mac.
Company: Cossette Executive Creative Director: Michael Milardo Associate Creative Director: Scott Schneider, Pierre Chan Art Director: Scott Schneider Copywriter: Pierre Chan Studio Artist: Connie Fu Account Director: Scott Barr, Matt Muir Account Executive: Rheanne Sleiman Producer: Emily Miller
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