Infopresse -OFF 2012

Typography Miscellaneous - Single

2013

Cossette

Ad Agency: Cossette Chief Creative Officer: Antoine Bécotte Design Director: Barbara Jacques Art Direction: Richard Bélanger Typographer: Richard Bélanger Writer: Thimalay Suskhaseum Account Manager: Dominic Langdeau McGee Account Planner: Florence Girod Account Director: Florence Girod Motion Graphics Artist: Hugo Brochard Production Artist: Pica Magazine Client: Infopresse

We were inspired by the line: “Mettez-vous à OFF, on vous met à ON” (Switch to OFF — we’ll switch you ON), with energy, light and connections as major thematic elements.We applied the visual language of powerbars and electrical connections in a variety of ways throughout the space. We created animated, personalized, typographic introductions to reinforce the idea that the impressive line-up of speakers were there to spark people’s imaginations and fuel their creativity.

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