#MyNorth

Branded Content - Series

2015

Sid Lee

Company: Sid Lee Executive Creative Director: Jeffrey Da Silva, Tom Koukodimos Art Director: Andrew MacPhee Copywriter: Ryan Chiasson, Jeremiah McNama Designer: Alex Boland, Seita Goto Graphic Artist: Marie Rupolo, Jeff Shadwick, John Forbes, Franco Piane Illustrator: Carson Ting VP, Account Services: Eve Remillard-Larose Account Manager: Matty Bendavid, Allison Micelli Account Coordinator: Alicia Brennan VP, Strategy: Dustin Rideout Senior Strategist: Josh Hansen Sports Culture/Lifestyle Consultant: Elvis Dennis Art Buyer/Producer: Dana Klyszejko Print Production: M&H Graphics Director, Integrated Production: Karla Ramirez Project Manager: Phu Pham

Like all great basketball cities, Toronto has a story all it’s own. In 2015 Sport Chek became sponsors of the Toronto Raptors and in doing so launched the #MyNorth platform to celebrate the stories found in each of Toronto’s distinct neighbourhoods. The series of mini-documentaries produced in collaboration with TSN explore the unknown tales that form Toronto’s balling legacy. Unprecedented scores, champions reborn and proving grounds are brought to life to cement Toronto’s legacy.

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