Snowden CCTV

Out-of-Home - Single

2017

DentsuBos
t: 647-339-2220
w: dentsubos.com

Company: DentsuBos Executive Creative Director: Travis Cowdy, Lyranda Martin Evans Creative Director: Jon Freir Art Director: Travis Cowdy, James Leake Copywriter: Lyranda Martin Evans, Jamie Spears Programmer: Oleg Paikoff

To help launch Oliver Stone's “Snowden”, we set up an interactive video board in Canada's busiest public square during the Toronto International Film Festival. A custom designed surveillance camera equipped with motion tracking technology followed unsuspecting pedestrians from afar while streaming the live footage on to one of the Square’s giant video boards. We invaded the privacy of an unsuspecting public to drive home a point about the perils of the information age.