Pots: Coffee, Vanilla Cone & Plain

Out-of-Home - Series

2012

Marketel McCann-Erickson
t: 5149359445
e: sebastien.pelletier@marketel.com
w: marketel.com

Client: Frédérique Delagrave, Simon Brisebois Ad Agency: Marketel McCann-Erickson Creative Direction: Sébastien Pelletier Art Direction: Nicolas Leblanc Copywriting: ÉTienne Mérineau Account Supervisor: Audrée Couture Media Supervisor: Julie Bernier 3D Artist: Simon Chartrand Photography: Carl Belleau

One thing that makes Liberté Yogurts so irresistible: their flavour. This campaign communicates every flavour with a fun, sleek, creative visual. No need for words. Just a simple, witty idea.