Scaffolding

Out-of-Home - Series

2012

BBDO Toronto
t: 416-972-1505
e: Jaimes.Zentil@bbdo.ca/ Craig.McIntosh@bbdo.ca

Ad Agency: BBDO Toronto Executive Creative Direction: Peter Ignazi, Carlos Moreno Associate Creative Direction: Craig McIntosh, Jaimes Zentil Art Direction: Jaimes Zentil, Jeff Cheung Copywriting: Craig McIntosh, Jason Perdue 3D Rep & 3D Renderer Rep: JK Productions, Jooli Kim Photography: Mark Zibert 3D Rendering : Brett Simms Mac Artist: Jason Rooney, Matt Eves Retouching: Sam Robbins, Jano Kirijian Prepress: Shahid Qureshi Producer: Rosanne Woodley, Rosanne Luckevich Studio: SGL Studios Account Director: Jo Figueiredo Client: United Way Toronto VP Marketing: Louise Bellingham

United Way of Canada improves lives and builds up communities. We dramatized this by creating a strong visual metaphor of construction scaffolding surrounding people in need. United Way volunteers acted as workers on the scaffolding. This campaign ran as magazine and transit posters nationally across Canada.