SoBow

Young Blood Design - Series

2013

Sasges Inc.
w: sasgesinc.com

Design Studio: Sasges Inc. Creative Direction: Rita Sasges Art Direction: Morgan Curley Design: Morgan Curley, Chandra Vermeulen Writer: Janice Laurie, Jacquie Moore Photography: Morgan Curley, Victor Penner Web Agency: Sajak & Farki Illustration: Josh Cochran Interior Design: Waddell & Conder Client: M2i Development Corporation

SoBow is a new condo development within a well-established inner-city neighbourhood. Our marketing approach was inclusive, personal and non-traditional. There was no stock photography, and no “lifestyle” copy or imagery. Instead, potential buyers were invited to view SoBow through their own “window.” Tactics were tactile and customized – allowing buyers to imagine themselves enjoying highly personalized home/community experiences. The unconventional look and feel of the campaign set SoBow apart in the condo market.