Dark Store
Point-of-Purchase/In-Store Ad or Promotion - Series
2015
J. Walter Thompson Canada
t: 416-729-5758
Company: J. Walter Thompson Canada Chief Creative Officer: Brent Choi Executive Creative Direction: Ryan Spelliscy Creative Direction: Matt Syberg-Olsen, Paul Wales Copywriting: Henry Park Art Direction: Dan Bache Producer: Elana Olavesen Account Director: Darrell Hurst, Renee Ray Account Supervisor: Cameron Stark Production Company: Partners Film Company Post Production Company: Alter Ego Editor: Geoff Ashenhurst/Married To Giants
We created an environment in which customers could really focus on the taste of Tim Hortons new Dark Roast. It was based on the idea that removing one sense supercharges your other senses. So, we heightened customers’ sense of taste by giving them ultimate taste tests in complete darkness.