The Creative Grind

Young Blood Packaging - Series

2013

Red Lion
w: redlionlabs.ca

Ad Agency: Red Lion Chief Creative Officer: Brett Channer Art Direction: Anand Iyer Copywriting: Dave Pigeon Design: Anand Iyer Photography: Tyler Gray Packaging Printing: Roastar Client: Tyler Gray Photography

To promote Tyler Gray as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by Tyler Gray. Each bag was tailored to the individual that would receive it. The messaging was clear-cut —this was a gift from a photographer who truly understands the advertising creatives’ daily grind.