WVRST Sausage Party Invite

Art Direction - Single

2012

TAXI Canada Ltd.
t: 416.598.4750 Ext. 234
e: recept2@taxi.ca
w: taxi.ca

Executive Creative Direction: Lance Martin Art Direction: Mike Lee Designer: Mike Lee Writer: Alexis Bronstorph, Troy Palmer Illustration: Glenn Thurman, Mike Lee Photography: Jim Tinios Mac Artist: Kaitlinn Martin Print Producer: Tara Greguric, Charlene Leong Printing Company: Hardboiled Inc. Account Manager: Karlee Bedford Ad Agency: TAXI Canada Ltd.

To build hype around WVRST’s grand opening, we hand-delivered t-shirts packaged as sausages wrapped in butcher paper. This direct mail piece invited food critics, bloggers and other cultural influencers to what we dubbed “the sausage party”. The shirts were printed with the same humorous artwork from the WVRST posters of adorable animals being put through a meat grinder.