The Beer Fridge - O Canada

Experiential/Event - Single

2015

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Aaron Starkman, Dre Labre, Ian Grais, Chris Staples Associate Creative Direction: Mark Scott, Joel Holtby Writer: Mike Dubrick, Aaron Starkman Art Direction: Mark Scott, Joel Holtby Broadcast Producer (In House): Monika Ghobrial Director: Jesse Blight, Janek Lowe Editor: Garrit Van Dyke Director of Photography: Jesse Blight Line Producer: Louise Villanveva Audio House: RMW Audio House Producer: Ted Rosnick Engineer: Kyle Gudmundson Account Services: Lynn Summers Colour: Redlab Digital

We offered Canadians a free beer - IF they were willing to show some Canadian pride. How? We created a beer fridge that only opened if you could perfectly sing the Canadian national anthem. We showcased the beer's roots and the connection to the country by building a speaker into the fridge. If you could sing the anthem, an internal computer would unlock the fridge and pop the door open.