Category: Pro Bono - Series
Title: Innocence Canada Logo
Innocence Canada has helped exonerate 21 people who spent a combined 130 years in prison for crimes they didn’t commit. To bring the human side of wrongful conviction to the organization’s logo, we brought these 21 people to the brand’s forefront. Each brush stroke in the logo was created by the exoneree it represents. The resulting tally marks, iconic of time behind bars, now represent freedom. The logo will continue to grow with every exoneration.
Company: KBS Canada Chief Creative Officer: Matt Hassell Art Director: Jess Carter Copywriter: Kate Thorneloe Agency Producer: Nick Hutcheson, Lauren Sharpe Editor: David Quach Client Service Director: Marie Magnin Account Executive: Mary Cao
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