Category: Copywriting - Single
Title: Text & Drive
Most people wouldn’t dream of driving drunk, but over half of Canadian drivers still text behind the wheel.To remind people that texting & driving can be lethal, we installed a billboard on Toronto’s busiest highway for a fake funeral home. Angry people who googled the home were directed to a microsite that suggested what they should be mad about: that more Canadians will die from texting and driving this year than drinking and driving.
Company: john st Executive Creative Director: Stephen Jurisic, Angus Tucker Creative Director: Niall Kelly Art Director: Sébastien Lafaye Copywriter: Cédric Audet Agency Producer: Kimberley Mullen Production Artist: Ryan Thiffault
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