Spotify Music For Your World

Complete Advertising Program - Complete

2016

Anomaly
t: 647-547-3440
w: anomaly.com

Company: Anomaly Executive Creative Direction: Dave Douglass, Pete Breton, Dave Douglass Art Direction: Rich Brown Copywriting: Matthew Donne Group Account Director: Bryden MacDonald Partner: Franke Rodriguez Account Director: Keltie White Account Coordinator: Brittany Golding Producer: Christine Stephens Assistant Producer: Erica Orofino Production House: Asymetric Post Production: RedLab Toronto Client: Spotify Canada Inc.

The Music for your World campaign used a combination of meticulously prepared Spotify neighbourhood insights, first-party data, and influencer input to promote playlists tailored to Canada’s highest streaming neighbourhoods. We used this information to map our targets’ listening habits, tracing them back to their daily routines and pairing these findings with our hyper local insights (beyond just music) to create a campaign that held a mirror up to their lives.