6 Pack

Advertising/Non-Traditional - Single

2015

Anomaly

Company: Anomaly Executive Creative Director: Dave Douglass, Pete Breton Associate Creative Director/Copy Writer: Craig McIntosh Associate Creative Director/Art Director: Jaimes Zentil Copy Writer: Martin Montana Account Director: Allison Cornford Account Executive: Jordan McKenzie Director of Strategy: Paul Lipson Director of Production: Leanne McLellan Agency Producer: Brittani Wilcox Animatronics: Chris Bridges Production House: Gaslight Studio Inc. VP Marketing, Shock Top Brewing Co.: Kyle Norrington Director of Marketing, Shock Top Brewing Co.: Mike Bascom Senior Brand Manager, Shock Top Brewing Co.: Becky Lindsey Associate Brand Manager, Shock Top Brewing Co.: Mieko Nagao

Unlike other beers that rely on rambling backstories and obscure ingredient descriptions to get noticed, Shock Top needs no explanation. Its great tasting flavour speaks for itself. We took that idea literally and created an animatronic 6-pack so our brand mascot, Wedgehead, could strike up conversations with real, unsuspecting customers in the store while they were deciding what beer to buy.

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