Cutting

Direct Mail Package - Advertising/Corporate - Single

2011

Cundari
t: 416 510 1771
e: brent_choi@cundari.com
w: cundari.com

Ad Agency: Cundari Art Direction: Andrew Bernardi Copywriting: Alex Manahan Chief Creative Officer: Brent Choi Account Service: Daryn Sutherland, Devon Enright, Kathy Lee Production Artist: Warren Hardy Project Manager: Cecily Lo Associate Creative Director: Mike Sipley, Mike Dietrich Design: Sarah Cosentino

Promote BMW Cold Weather Tires by communicating how they maintain BMW standards of performance, even in challenging winter driving conditions. The direct mail piece brings to life how effectively BMW Cold Weather Tires tear through the cold, with a perforated pull-tab that mimics a BMW driving and cornering effortlessly through snow.

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