Love/Hate

Direct Mail Package - Advertising/Corporate - Single

2011

Leo Burnett
e: rebecca.adams@leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Israel Diaz Art Direction: Anthony Chelvanathan, Dave Tupper Creative Direction: Caio Oyafuso Typographer: Paul Sych Writer: Steve Persico Print Producer: Gladys Bachand Ad Agency: Leo Burnett, Toronto

The theme for this year’s Advertising & Design Club of Canada Awards Show came from thesimple insight: If you win at awards shows, you love them. If you lose at awards shows, you hatethem. Each emotion was assigned a colour, orange for hate and black for love. This love/haterelationship was applied to the call for entries, annual, opening film and more.

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