Edward Pond's Creative Chef

Experiential/Event - Single

2012

TAXI Canada Ltd.
t: 416.598.4750 Ext. 234
e: recept2@taxi.ca
w: taxi.ca

Creative Direction: Dave Watson Designer: Tyler Adam Smith, Kammy Singh Illustration: Tyler Adam Smith Writer: Jacob Greer, Mike Blackmore Mac Artist: Dave Kinsella Account Manager: Kristen Sheridan Agency Print Producer: Tara Greguric Printing Company: C.J. Graphics Inc., Kid Icarus Ad Agency: TAXI Canada Ltd.

It has become increasingly difficult for photographers to share their work with creative directors. That was the challenge Toronto-based photographer and food nut Edward Pond approached us to solve. Our approach was to target the very people Edward was trying to reach by creating Edward Pond’s Creative Chef: a cook-off between the top creative directors in Canada.The event was promoted with numerous elements, from posters to invitations to wine bottles.