Shaving Kit

Point-of-Purchase/In-Store Ad or Promotion - Single

2011

Y&R
e: matt.fraracci@yrbrands.com

Executive Creative Direction: Israel Diaz Creative Direction: Chris McGroarty, Bruce McKay Project Manager: Antoinette St Angelo Design Studio: Jennifer Reid Printing Company: Middleton Graphics Art Direction: Jason Evans Copywriting: Matt Fraracci Ad Agency: Y&R Toronto

These 8x8 'shaving kits' were printed on 60-grit sandpaper and distributed at hardware stores to reinforce Ford trucks' 'Built Tough' positioning.