McDonald's Special Delivery

Advertising/Non-Traditional - Single

2014

Cossette
w: cossette.com

Company: Cossette Creative Direction: Matthew Litzinger, David Daga Writer: Aaron Chown Art Direction: Kevin Filliter Co-Chief Creative Officer: Matthew Litzinger, David Daga Agency Producer: Colleen Floyd Group Brand Director: Carolyn Scharf SVP National Account Leader: Valerie Swatkow Production House: Circle Productions Client: McDonald's Restaurants of Canada Limited

This summer, Canada recorded several days over 34°C/93°F. So we asked ourselves: How do you keep Canadians refreshed during these heat waves? With an ice-cold beverage of course. But on those hot days, people aren’t always that active and willing to get up and go get a drink themselves. So we delivered one to them.