Haunted Door Hanger

Direct Mail Package - Advertising/Corporate - Single

2017

BIMM
t: 416-960-2432
e: rrouleau@bimm.com
w: vimeo.com/199863623

Company: BIMM Chief Creative Officer: Roehl Sanchez VP Creative Director : Rene Rouleau Copywriter: Sarah Cody, Rene Rouleau Art Director: Noel Naguiat, Roehl Sanchez Illustrator: Roehl Sanchez Creative Services : Frank Gianforcaro Client Services : Mike Da Ponte Account Executive: Alia Kuksis VP Technology : Ralph Reefke Web Developer: Alex Tarapacky Director of PMO/Operations : Alex Tangi Sr Developer/QA: Sirene Habaili Sound: Earl Torno PR : Stephen Rouse Print Producer: Ashley Mainguy Proofreader : Aviva Guldis Jr Business Analyst: Areeba Mazhar

WD-40 is renown for silencing all things creaky. So we took on Halloween—the one night everyone actually wants a creaky door. Shipped as flat mail, this DM drove people to download our WD-40 Haunted Door app. When the app was activated and your phone placed in the DM—which expanded into a phone-holding door hanger, complete with sound-amplifying perforations—the phone’s accelerometer would trigger a creaky-door sound every time the door opened to trick-or-treaters.

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