Category: Sales Presentation, Media or Event Kit - Series
Title: IKEA: Cook This Page
IKEA created: “The Cook This Page Parchment Paper Recipe Series.” The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it and eat! The recipes incorporated IKEA food items and were available in IKEA Stores. Prior to the books appearing in stores, they were mailed to IKEA store managers along with a pan. The goal was to introduce managers to the event they would be setting up.
Company: Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Art Director: Anthony Chelvanathan Writer: Steve Persico Designer: Anthony Chelvanathan Illustrator: Anthony Chelvanathan Studio Artist: Robin Osmond Agency Producer: Franca Piacente, Alexandra Postans Print Producer: Gord Cathmoir, Anne Peck, Carly Price Group Account Director: Allison Litzinger Account Director: Emily Robinson Account Supervisor: Rebecca Simon Chief Strategy Officer: Brent Nelsen Vice President, Group Planning Director: Tahir Ahmad Photographer: Fuze Reps, Arash Moallemi Videographer: Jonathan Lajoie Printing Company: Trade Graphics By Design Inc., Papertec Inc. Editor: David Nakata Music/Sound: Grayson Matthews
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The deadline for the 2018 Advertising Awards is August 24!