McDonald’s Celebrates Calgary Stampede

Point-of-Purchase/In-Store Ad or Promotion - Single

2017

Tribal Worldwide

Company: Tribal Worldwide Chief Creative Officer: Cosmo Campbell Creative Director: Diego Bertagni Copywriter: Arjang Esfandiyari Art Director: Loretta Lau Agency Producer: Lorrie Zwer VP, Client Service Director: Stephanie Wall Group Account Director: Ryan O'Hagan Account Director: Dominique Anthony Strategist: Christian Budtz Lead Designer: Benjamin Playford Designer: Emmanuel Obayemi Technical Director: Jeff Vermeersch Social Media Director: Duri Alajrami Associate Senior Social Director: Zak Usher Audio House: VaporRMW Audio Producer: Dustin Anstey, Kat Stewart Executive Producer: Jeff Cohen Audio House Engineer: Ryan Chalmers Talent: Justin Collette Media Agency: OMD Toronto Senior Strategist: Sabrina Sandhu Associate Director of Strategy: Allyson Banks Director of Strategy: Jammie Ogle

We needed to show Canadians how easy it was to customize their burgers with the automated kiosks at McDonald’s. We created a one-of-a-kind kiosk experience and made custom-made songs for every custom-made burger. The stunt took place during the Calgary Stampede, world’s biggest rodeo games and a celebration of all things beef and country music.