Evil Queen

Craft-Copywriting - Single

2016

BBDO

Company: BBDO Executive Creative Direction: Denise Rossetto, Denise Rossetto, Todd Mackie, Todd Mackie Associate Creative Direction: Chris Booth, Chris Booth, Joel Pylypiw, Joel Pylypiw Writer: Chris Booth Copywriting: Chris Booth Art Direction: Joel Pylypiw, Joel Pylypiw Agency Producer: Terry Kavanagh, Terry Kavanagh Account Director: Ariel Vinizki, Ariel Vinizki, Rachel Selwood, Rachel Selwood Account Executive: Jamie Faltl, Jamie Faltl Audio House: Pirate Toronto, Pirate Director: Tom Eymundson Engineer: Ian Boddy

The radio spot begins with the Evil Queen from Snow White reminiscing about how awful a person she used to be (e.g. obsessing over her looks, talking to a mirror, banishing her step-daughter). She then explains her revelation, after having a Snickers, that she was never an evil person, she was just hungry! We then see how she’s changed and come to terms with not being ‘the fairest in the land’.