James Ready's Drinkers of Awesomeness Bottles

Experiential/Event - Single

2012

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico, Marty Hoefkes Art Direction: Anthony Chelvanathan Photography: Jeremy Lewis Producer: Gladys Bachand, Kim Burchiel Group Account Director: David Buckspan Account Director: Natasha Dagenais Account Executive: Rebecca Simon Ad Agency: Leo Burnett, Toronto Client: James Ready

James Ready Beer wanted to honour their awesomest drinkers. To do this they asked drinkers to submit their stories and pictures to J.R.’s Facebook page. The brewery, with the help of drinker votes, picked 100 drinkers that they thought were most worthy. Then the stories and pictures of these drinkers were immortalized on bottles and put into cases of J.R. for all our drinkers to see.