James Ready Awesomer Campus Program

Experiential/Event - Single

2012

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Producer: Kim Burchiel Group Account Director: David Buckspan Account Director: Natasha Dagenais Account Executive: Rebecca Simon Ad Agency: Leo Burnett, Toronto Client: James Ready

James Ready is the beer of the people. And in 2011, the brewery set out to help their most loyal drinkers: students. James Ready focused their efforts on helping their student drinkers with the one thing students struggle with most: doing good in school.James Ready launched a 16-week campus campaign. Each week involved a new act or stunt that all added up to the overall theme of “Helping Students Do Awesomer In School”.