Highlight Your Hood

Complete Advertising Program - Complete

2014

Leo Burnett, Toronto

Company: Leo Burnett, Toronto Client: Yellow Pages Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Sam Cerullo, Chris Taciuk Copywriting: Kelly Zettel, Chris Taciuk, Sam Cerullo, Greg Bolton, Matt Doran Art Direction: Sam Cerullo, Pedro Izzo, Scott Leder, Oliver Brooks, Nancy Ng, Trevor Bell, Sean Perkins, Eugene Bak Designer: Sam Cerullo Illustration: Martin Bregman Agency Producer: Dianne Gignac, Kim Burchiel Digital Producer: Tracy Wightman, Faran Qureshi Director, Creative Technology: Felix Wardene Web/Flash Developer: Jacqueline Adediji, Henry Chi, Dan Purdy, George Silagadze, Diego Bergia Group Account Director: David Kennedy, Allison Ballantyne Account Supervisor: Kirk Round Account Executive: Megan Verkerk

We created Highlight Your Hood – a program that positioned Yellow Pages as the Local Expert by exposing local businesses that wouldn’t appear in other popular search engines.We blanketed the city with out of home, events, street teams, ambient and online media. In all, over 500 contextually unique executions that highlighted local businesses. All people had to do was download the Yellow Pages App to find them.

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