The Guy at Home in His Underwear
Experiential/Event - Single
2011
john st.
e: rbyers@johnst.com
w: unignorablework.com/guyathome
Ad Agency: john st. Creative Direction: Stephen Jurisic, Angus Tucker Copywriting: Chris Hirsch Art Direction: Nellie Kim Producer: Mavis Huntley Production Company: Secret Location/Hard Citizen Production House Producer: James Milward, Jacinta Faria, Eva Preger, Link York, CJ Hervey Associate Creative Direction: Chris Hirsch, Nellie Kim Client: Stanfield's Ltd.
He had 25 days to raise money for testicular cancer one Facebook friend at a time.