The Guy at Home in His Underwear

Experiential/Event - Single

2011

john st.
e: rbyers@johnst.com
w: unignorablework.com/guyathome

Ad Agency: john st. Creative Direction: Stephen Jurisic, Angus Tucker Copywriting: Chris Hirsch Art Direction: Nellie Kim Producer: Mavis Huntley Production Company: Secret Location/Hard Citizen Production House Producer: James Milward, Jacinta Faria, Eva Preger, Link York, CJ Hervey Associate Creative Direction: Chris Hirsch, Nellie Kim Client: Stanfield's Ltd.

He had 25 days to raise money for testicular cancer one Facebook friend at a time.