Beach Umbrella

Advertising/Non-Traditional - Single

2011

Cossette
e: angela.pagliaroli@cossette.com
w: cossette.com

Ad Agency: Cossette Creative Direction: David Daga, Matthew Litzinger Client: McDonald's Restaurants Canada Limited Chief Creative Officer: Dave Douglass, Pete Breton Copywriting: Sean Atkinson Agency Producer: Michele Sung, Kelly Dhillon Account Director: Jason Lorencz Account Planner: Eric Lifson Art Direction: Shawn James

Our idea was to take McDonald's summer drink promotion outside of the restuarant and help people stay cool where they need it most, beaches. So we created and installed a fleet of beach umbrellas, each an exact replica of the McDonald's drink lid and straw, with this simple message: Stay cool all summer.