1903: A Harley-Davidson Café
Experiential/Event - Single
2017
Harley-Davidson
Company: Harley-Davidson Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Allen Oke Associate Creative Director: Noel Fenn, Andrew Caie Design Director: Ryan Booth Designer: Ryan Booth, Noel Fenn Art Director: Noel Fenn, Curtis Denomme Writer: Andrew Caie, George Ault, Joel Felker Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O'Brien, Andrew Martin, Amanda Braun Agency Producer: Kari Macknight Dearborn, Laura Dubcovsky, Pam Portsmouth Account Team: Kerry McKibbin, Maya Adler Chief Strategy Director: Heidi Philip Strategist: Jamie Cuthbertson Community Manager: Sam Kamiel Photographer: Michael Headford, Jason Baker, Goldmond Fong, Laura Friedmann, Patrick Nichols, Dan Lim Sound Designer: Ian Reynolds Client: Anoop Prakash, Jo Figueiredo, Karen Mayberry, Vesa Mikkola, Marco Di Giantomasso, Jayden Rioux, Catherine O'Brien, Daniel Kerr Media Agency: Jan Kelley Media Agency Planner: Stephanie Spinney PR Agency: Weber Shandwick PR Agency Team: Melissa Graham, Sophie Shin, Dana Frank Event Company: The Mint Agency Event Company Team: Andrew Gayle, Jennifer Langen, Jon Davine Interior Design: Adam Elijah Lead Fabricator: Humberto Garcia Coffee Ink Producer: Toronto Ink Company Printing Company: Flash Reproductions
To appeal to a young, urban target that grew up in a fast paced, disposable world, we wanted to focus on Harley-Davidson’s heritage. We created 1903: A Harley-Davidson Café - 1903 being the year the company was founded. Archival photography adorned the walls. A classic, gold-leaf logo was applied to the windows. We developed ink made from the actual coffee the café serves, giving posters and cup stamps the texture and scent of real coffee.