James Ready Pop-Up Billboards

Advertising/Non-Traditional - Series

2011

Leo Burnett
e: rebecca.adams@leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Writer: Steve Persico Art Direction: Anthony Chelvanathan Producer: Franca Piacente Ad Agency: Leo Burnett, Toronto

James Ready is always doing what it can to help people afford more beer. This year J.R. created a billboard that randomly popped up in locations where our drinkers go. The board offered deals on things like food, services and other necessities so that people could have more money to buy James Ready Beer. By partnering with local retailers we negotiated deals (with a James Ready spin to them) that our drinkers would find useful.