Category: Experiential/Event - Series
Title: IKEA: Cook This Page
IKEA created: “The Cook This Page Parchment Paper Recipe Series.” Prior to the recipes appearing in stores, they were mailed to IKEA store managers along with a pan. The goal was to introduce managers to the event they would be setting up. Each of the 12,500 parchment recipe papers available in 18 locations across the country were snatched up within hours by Canadians hungry to break out of their dinner routine.
Company: Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Art Director: Anthony Chelvanathan Writer: Steve Persico Designer: Anthony Chelvanathan Illustrator: Anthony Chelvanathan Studio Artist: Robin Osmond Agency Producer: Franca Piacente, Alexandra Postans Print Producer: Gord Cathmoir, Anne Peck, Carly Price Group Account Director: Allison Litzinger Account Director: Emily Robinson Account Supervisor: Rebecca Simon Chief Strategy Officer: Brent Nelsen Vice President, Group Planning Director: Tahir Ahmad Photographer: Fuze Reps, Arash Moallemi Videographer: Jonathan Lajoie Printing Company: Trade Graphics By Design Inc., Papertec Inc. Editor: David Nakata Music/Sound: Grayson Matthews
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The deadline for the 2018 Advertising Awards is August 24!