Year: 2017
Category: Experiential/Event - Series
Title: No Baby Unhugged

There is now irrefutable evidence that hugs are medically necessary for babies to thrive. So for Huggies diapers, we created No Baby Unhugged, a Canadian initiative that is now in year 2, and now in 28 countries worldwide. Our initiative educates moms on the benefits of hugging, while providing tools to help them hug. More importantly, No Baby Unhugged is the world’s first brand-led initiative to help hospitals create hugging programs for babies in need.

Voice: 416-367-3573

Company: Ogilvy & Mather Chief Creative Officer: Ian MacKellar, Brian Murray Group Creative Director: Chris Dacyshyn, Julie Markle Director, Account Management: Aviva Groll Account Executive: Kennedy Crawford Planning Director: Michelle Lee Digital Strategist: Robyn Hutman Agency Producer: Tessa Waisglass Client: Brian Clayton, Mitch Faigan, Paul Scott, Alicia Cameron, Ali Ruffo, Michael Hurt Director: Lionel Coleman Production Company: Wilfrid Park Editor: Mariam Fahmy Music/Sound: Vapor Media Agency: Mindshare PR Agency: Veritas, Tara McCarthy Shopper Marketing Agency: Barrows Colourist: Redlab Online: Redlab

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