Year: 2017
Category: Advertising - Non-Traditional - Series
Title: The Lemonade Stand

We had to convince potential customers that Yellow Pages online marketing could make any small business succeed. So, to prove it, we created our own: a lemonade stand. We built a brand-new business from scratch, including logo design, packaging and bottles. Then, Yellow Pages Digital Marketing drove traffic to the store with a website, Facebook page, SEO, banner ads and more - all on a small business budget.


Company: Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Sean Ganann Group Creative Director: Ryan Crouchman Writer: Marty Hoefkes Art Director: Mike Morelli Designer: Dejan Djuric Executive Producer: Franca Piacente, Peter Davis, Lexy Kavluk, Yumi Suyama, Nicola Treadgold Agency Producer: Milena Malovic, Gord Cathmoir Group Account Director: Chris Perron Account Director: Brittany Gold Account Executive: Hazel DeVela Chief Strategy Officer: Brent Nelsen Planner: Trevor Thomas Photographer: Nick Wong Production Company: Untitled Films Producer: Jason Friedman, Lindsay Fry Director: Hubert Davis Director of Photography: Chris Mably Line Producer: Erik Wilson Production Designer: Michael Walker Casting: Jigsaw Casting, Shasta Lutz Editing Company: Rooster Post-Production Editor: Dave De Carlo Assistant Editor: Alessandra Di Simone Transfer: The Vanity Colourist: Andrew Rolfe Online: Fort York Flame Artist: Andrew Rolfe Music/Sound: The Eggplant Music Director: Rocco Gagliese

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