Year: 2017
Category: Entire Advertising Campaign - Campaign
Title: Give-A-Care

For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who’s just been diagnosed? Introducing the Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer.


Company: lg2 Creative Director: Chris Hirsch, Nellie Kim, Claude Auchu Graphic Designer: ÉLise Cropsal Copywriter: Ariel Riske Art Director: Zachary Bautista Digital Creative Director: Jennifer Varvaresso User Experience: Joël Auchu, Nicholas Baldovini Account Director: Krista Findlay Account Executive: Antoine Levasseur, Chloé Gascon Account Manager: Taylor Johnston Digital Account Director: Alexandre Normand Digital Planner: Meg Siegel Production Company: lg2fabrique Client: Rethink Breast Cancer

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