How Many Beers for That?

Branded Content - Series

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Director: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico, Matt Doran, Marty Hoefkes, Kevin Hoessler Art Direction: Anthony Chelvanathan Agency Producer: Kim Burchiel Group Account Director: Natasha Dagenais Account Executive: Rebecca Simon Ad Agency: Leo Burnett, Toronto Client: James Ready

Among men, beer is currency. Sometimes you owe a buddy beer for helping move a sofa. Sometimes you earn a beer because he kissed your sister. As the beer of the people, J.R. created a standardized system for beer bartering. Every possible scenario was given a value and placed under J.R. Beer Caps. J.R. also placed Barter Contracts behind bottle labels and created a Facebook app so guys could settle beer bartering scenarios.

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