Chickengram

Viral/Social

2017

Grip Limited

Company: Grip Limited Creative Director: Randy Stein, Scott Dube Art Director: Juan Torres, Luan Pirola Copywriter: Dane Boaz, Dylan Wagman Social Content Lead: Jacquie Kostuk Social Content Strategist: Marina Glavan Editor: Gabriel Patti Interactive Producer: Nicole Black Print Producer: Annette Heikamp Studio Artist: Rob Wigington Illustrator: Emily Brade

On a day traditionally reserved for chocolate and roses, it was a heart-shaped bucket of chicken that captured the hearts of Canadians. A steamy social video propositioned fans to send their valentine a limited-edition KFC ChickenGram, with a customized love poem right on the lid. Requests quickly poured in from chicken-lovers across Canada, and then the world – starting a new, finger lickin’ good Valentine’s Day tradition.