Easter Surprise

Direct Mail Package-Advertising/Corporate - Single

2013

GREY (Canada)
e: awards@greycanada.com
w: greycanada.com

Client: Moms Demand Action for Gun Sense in America Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Copywriting: Patrick Scissons Art Direction: Rob Trickey Agency Producer: Vikki Kuzmich Studio Artist: Patty Groff Account Supervisor: Laura Rovinescu Account Planner: Malcolm McLean Associate Content Director: Marshneill Abraham Editing Company: Rooster Editor (Case Study): Drew Stevenson

Kinder chocolate eggs are banned in the US in the interest of child safety. Assault weapons are not, yet have contributed to killing 8 children every single day in America.With gun violence top of mind over Easter, we asked Americans a simple, common sense question: “Does it makes sense that it’s easier in America to buy an assault weapon than a Kinder chocolate Easter egg?”