Half Hour

Over 30 seconds - Single

2011

Target
t: 709-739-8400
e: jsmith@targetmarketing.ca

Ad Agency: Target Client: Newfoundland & Labrador Tourism Account Director: Catherine Kelly Senior Account Manager: Ernie Brake Creative Direction: Tom Murphy Creative Group Head: Jenny Smith Writer: Jeff McLean, Sarah Park Production House: Sons & Daughters Director: Pete Riski Editor: Mick Griffin Music/Sound: Eric Harry Music Agency Producer: Heikki Kuld Producer: Andrew Sulliman Executive Producer: Dan Ford Colourist: Eric Whipp Director of Photography: Jean Noël Mustonen Writer: Jenny Smith Art Direction: Tom Murphy

Having its own time zone, half an hour ahead of everyone else, is more than a product of NL’s geography – it’s an unusual, compelling part of this place. And it’s a metaphor for who we are. This spot celebrates the fact Newfoundlanders and Labradorians have never been afraid to be themselves or go at their own pace. Here, you can set your watch a half hour ahead, or just leave it at home.

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