Winter Warrior

Over 30 seconds - Single

2014

TBWA Toronto
w: tbwa-toronto.com

Company: TBWA Toronto Client: Nissan Canada Executive Creative Direction: Allen Oke Creative Direction: Rodger Eyre Copywriting: Jonah Flynn Art Direction: Susie Lee Production House: Sons And Daughters Sound Production: Eggplant Post Production Company: The Mill Editing: Poster Boy Visual Effects: Legacy Effects Account Director: Calvin Daniels, Rimi Singh Agency Producer: Nadya MacNeil

For Canadians, one winter storm can disrupt our entire way of life, bursting pipes, downing power lines, and stranding cars. To amplify the 2014 Nissan Rogue’s heroism over winter, we decided to amplify the threat of winter itself. We don’t just depict a city under siege by snow. We depict a city under siege by evil menacing snowmen as a living metaphor for a horrifying Canadian winter.

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