Bicycle Brother

PSA/Charity (any length) - Single

2015

Cossette

Company: Cossette Creative Direction: Michael Milardo Associate Creative Direction: Lisa Lebedovich Art Direction: Lisa Lebedovich Copywriting: Pierre Chan Brand Supervisor: Robin Russell Production Company: Redpath Studios Director: Anthony Redpath Editor: Chad Galloway Sound Design: Wayne Kozak Agency Producer: Philippa Groom Director of Brand Services: Anne Buch

In British Columbia, one in four calls to 9-1-1 are not real emergencies. These calls tie up the phone lines and take resources away from people who really need help. So to educate our audience on this matter, we created headlines that juxtaposed a non-emergency situation with a real one.