Say it With Penguins TV

30 seconds or less - Series

2012

Lowe Roche
t: 416.927.9794
e: inquiries@loweroche.com
w: loweroche.com

Ad Agency: Lowe Roche Creative Direction: Steph Mackie, Mark Biernacki Associate Creative Direction: Sean Ohlenkamp, Rob Sturch Account Supervisor: Jamie Plauntz Agency Producer: Liz Walker Animation House: Head Gear Executive Producer: Andria Minott Audio House: Grayson Matthews

With a dozen new endangered African penguins arriving at the Toronto Zoo, we had a dozen new reasons for people to visit. For TV, we gave each of the penguins a larger-than-life personality. And each spot mixed fun penguin facts with family-friendly humor. With over 50,000 views The “Rock, Paper, Scissors” video shot into the top 100 viewed Pet & Animals videos the week it launched on YouTube.