Make Death Wait

30 seconds or less - Series

2012

Lowe Roche
t: 416.927.9794
e: inquiries@loweroche.com
w: loweroche.com

Creative Direction: Steph Mackie, Mark Biernacki Account Director: Amanda Gaspard Broadcast Producer: Margaret John Production Company: Untitled Films Executive Producer: Peter David Director: John Mastromonaco Editing Company: Rooster Editor: Jeff Poremba Audio House: Grayson Matthews Ad Agency: Lowe Roche

Heart disease and stroke are one of the three major killers of Canadians, affecting a third of the population. We personified Death as an antagonist waiting to claim the lives of Canadians that were statistically owed to him. We aired two 30-second television commercials that took Death’s point of view as he stalked Canadians in their daily lives. We asked Canadians to “Make Death Wait.”